Close Brothers Motor Finance.

Producing a creative and interactive annual report


Print / Video / Creative

One of Close Brothers Motor Finance’s (CBMF) biggest annual projects, Britain Under the Bonnet, is a report for their dealer partners which lifts the lid on the British automotive industry.

They needed someone they could trust to produce the finished version of the report and associated marketing collateral.

Printed spread from Britain Under the Bonnet report
Cover of Britain Under the Bonnet report
Graph from Britain Under the Bonnet report

Why they chose BCQ.

CBMF has worked with us for a number of years and knew our team of creatives could produce their report in a way that appealed to their dealer partners.

So, they turned to BCQ for help.

Additionally, we created an interactive “branching” video to increase engagement and downloads of the report.

The video enabled CBMF’s dealer partners to obtain key information from the report in bite-sized chunks, using an interactive interface that allowed them to pick and choose what they wanted to view.

The outcome.

“BCQ not only produced a stand-out report, but the interactive video has also been incredibly popular. We used BCQ for our report last year and look forward to working with them again on our next big project.”

36% Average open rate from 22,820 emails sent.

26 Requests from new dealers.

1,116 Website visits generated.

Britain Under the Bonnet on computer screen
Britain Under the Bonnet on iPad