Core Brand Book open on a desk


Creating and developing a strong brand story and identity.


Strategy / Workshop / Creative / Branding

Core, an IT managed services provider, had a logo and values but, they didn’t have the brand story, value proposition and corporate identity to support it. Core came to us to help them develop it. 

Core brand story page
Core team members laughing during photoshoot
Core brand book open on values pa

Why they chose BCQ.

Core had a newly developed logo and long-established values in their business. But wanted to ensure they had a strong back story, proposition and positioning statements to go to market with. 

Core asked us to help them develop these key brand ingredients with them and then turn it into how they looked visually.  

To do this we ran a workshop with the senior stakeholders in their business. Through it we gained insight into the essence of the business, why they are there, what really matters to them and what their personal values are.  

Using this invaluable understanding we were able to develop a strong, compelling and unique proposition for them, which placed Core as the heartbeat in the organisation.  

The words led to the development of a brand identity to support and reflect it. Including icons, photography style, colour usage, fonts and brand guides for numerous medias. 

The outcome.

Core now have a strong, consistent brand feel and story behind their business messaging. 

The visual and content style is being integrated into all aspects of their marketing, to create a consistent creative look and message to their communications.

"The team are a valued extension of my marketing team, and a trusted source of knowledge on all things marketing. The team are always extremely helpful and responsive, as well as providing expert advice to help move our business forward; and they manage to sprinkle a healthy dusting of fun on our working relationship, without it effecting the serious business of meeting our goals. They go above and beyond to exceed all expectations and ensure our objectives are at the heart of everything they deliver. It is a pleasure to work with them." - Head of Marketing. Core.

Core brand story displayed on laptop screen
Core icons in brand book