Michael Graham.

Creating a cutting-edge website.


Website / Digital / UX / UI

The original Michael Graham website – developed in 2006 by BCQ – was no longer fit for purpose. With social media and advertising, website traffic increased year on year, and Michael Graham wanted to improve on the original.

A key point of the new build was optimising it for seamless UX on mobile, as over 60% of Michael Graham’s traffic came from mobile devices.

In a crowded marketplace, they wanted to be differentiated.

Various Michael Graham website pages

Why they chose BCQ.

Michael Graham’s website set the bar in estate agency, and needed to not only refresh the look and feel, but also needed:

  • The ability to deliver more dynamic content, including video
  • To be more immersive and account for increased mobile traffic
  • To enable in-house content management

They knew BCQ could highlight their excellence, local knowledge, and demonstrate their high value to their clients.

The outcome.

Michael Graham is about more than just listing a property. Their new website aids their users’ journey, provides them with real value, and allows them to enjoy a new online booking system, lifestyle section, and bespoke destination for buyers.

By scaling back the text, the website lets photography and video showcase the best of Michael Graham.

Winner of Mobile Excellence Awards, October, 2018!
Awarded by Awwwards and Google.

“There’s a reason we went back to BCQ for our new website. We know they have the capability and expertise to deliver to our brief.”

Various mobile versions of Michael Graham webpages